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⚠ Information changes frequently. Welcome bonuses, earning rates, transfer ratios, and annual fees shown on this page are based on publicly available information at the time of writing and are subject to change without notice. Promotional offers are time-limited and may not be available when you apply. Card issuers run bonus promotions periodically — current offers may be higher or lower than the standard figures shown. Always verify current terms directly with the card issuer before applying. Meilenguru is not a financial adviser. This page is for informational purposes only.
Miles & More

Programme 01 — Star Alliance

Miles & More —
the obvious starting point

Every way to earn Miles & More miles from Switzerland, what they're worth, and how to redeem them well.

Miles & More Flying Blue Amex MR The Benchmark ✦ Referral Codes →

Programme 01

Miles & More —
the obvious starting point

SWISS flies out of Zürich. Lufthansa Group covers most of Europe and beyond. Multiple Swiss card issuers are competing for your business with welcome bonuses. For most people in Switzerland, Miles & More is where you start — and for good reason.

3+
Swiss card issuers

Welcome bonuses — credit cards

Two issuers compete for your Miles & More business in Switzerland: Swisscard (the official SWISS-branded Classic/Gold/Platinum Duo cards) and Cornèrcard (Classic/Gold/Platinum combo cards, each paired with a Diners Club card earning a flat rate). Welcome bonuses currently range from 5,000 miles on Cornèrcard's entry tier up to 40,000 on the SWISS Platinum Duo — elevated through 24 Sep 2026 with ZRH Comfort Vouchers included, reverting to a 2,000/5,000/10,000 standard afterward.

Card-by-card earning rates, fees, and which one actually fits your spending — that's a full page on its own: Cornèrcard vs Swisscard, compared in full →

Everyday earning — CHF spending

Best flat rate

Cornèrcard Diners Club

A guaranteed 1:1 earning rate for CHF day-to-day spending in Switzerland, no conditions attached. Used alongside a Visa for merchants that don't accept Diners, it forms a strong earning duo.

1 mile
per CHF 1 spent — at all times
Conditional earning rate

Swisscard SWISS M&M Amex

Up to 2.4 miles per CHF 2 on the Amex component of the SWISS M&M Duo cards, depending on card tier. Not a flat rate like Cornèrcard, but combined with the Duo card's SWISS-specific perks it's often the more attractive overall package for SWISS frequent flyers.

2.4 miles
per CHF 2 spent — up to, Amex portion
Annual spend bonuses

Cornèrcard spend milestones

Additional miles credited automatically when you hit annual spend thresholds. Calculated separately per card, so combined Visa + Diners spending both count.

+5,000
At CHF 30,000 annual spend (Gold)

Non-card earning opportunities in Switzerland

Insurance

Zurich Insurance

Miles credited when taking out qualifying Zurich Insurance products in Switzerland. Home, car, and life policies can earn miles at sign-up.

Variable · check current offer
Zurich Insurance →
Retail

Coop Supercard

Convert Coop Superpoints into Miles & More award miles. Every CHF spent at Coop earns Superpoints which can be transferred. Useful for household grocery spend.

Superpoints → M&M miles
Coop partnership →
Buying miles

Purchase miles

Miles & More allows direct purchase of miles. Rarely the best value, but useful to top up an account by a few thousand miles to unlock a specific award.

~CHF 0.03-0.05 per mile
Buy miles →
Car rental

Sixt, Hertz, Avis

All three major rental partners earn Miles & More miles on qualifying bookings. Particularly valuable when combined with card spend bonuses at the same time.

500-2,000 miles per rental
Realistic earning scenario — average Swiss household
Based on CHF 1,500/month card spend (CHF 18,000/year) · Cornèrcard Gold Duo · Year 1 including welcome bonus
Welcome bonus
10,000
Cornèrcard Gold (standard)
+
Annual spend (18k CHF)
18,000
Diners @ 1 mile/CHF 1
+
Spend milestone bonus
3,000
CHF 20k threshold
=
Year 1 total
31,000
Miles & More award miles
Key M&M strategy notes
  • Dynamic pricing since June 2025: LH Group (SWISS, Lufthansa, Austrian) now uses dynamic award pricing. Star Alliance partners still use the fixed chart — often offering better value. Full guide to navigating dynamic pricing →
  • Mileage expiry: M&M award miles expire after 36 months without activity. A Cornèrcard or Swisscard with one eligible purchase per month protects your balance indefinitely.
  • First Class availability: Lufthansa First Class award space typically opens within 14 days of departure. Having miles ready in your account is essential — you can't accumulate in a rush.
  • Amex transfer: Swiss Amex Membership Rewards transfer to Miles & More at 2:1 (2 Amex points = 1 M&M mile). Factor this ratio into your strategy when holding Amex points.
  • Geneva-based collectors: SWISS long-haul departs exclusively from Zürich — from Geneva you'll typically connect via ZRH. For direct Business Class options out of GVA, it's often worth looking at Flying Blue via Air France, since Geneva has a strong Air France network.

Further Guides

Want a personalised version of this?

Your cards. Your spending.
Your redemption.

The strategies above are general. Your situation is specific. In 30 minutes we go through your actual cards, your actual spending, and work out the fastest path to your first Business Class redemption.

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