🇩🇪 Auf Deutsch lesen →
Strategies Card Offers Blog Tools FAQ About Consult Book a Session
⚠ Information changes frequently. Welcome bonuses, earning rates, transfer ratios, and annual fees shown on this page are based on publicly available information at the time of writing and are subject to change without notice. Promotional offers are time-limited and may not be available when you apply. Card issuers run bonus promotions periodically — current offers may be higher or lower than the standard figures shown. Always verify current terms directly with the card issuer before applying. Meilenguru is not a financial adviser. This page is for informational purposes only.

What you're working towards

What these miles
actually get you

Business and First Class redemptions benchmarked against cash prices on routes relevant to Swiss-based travellers.

Miles & More Flying Blue Amex MR The Benchmark ✦ Referral Codes →

What you're working towards

What these miles
actually get you

Here's what the earning actually gets you. Real routes, real redemption ranges, benchmarked against cash prices. These are ranges — dynamic pricing means the exact number moves around. But this gives you a realistic target to aim for.

~8¢
Per mile in premium cabins

Miles & More — Business & First Class redemptions

Route Cabin Airline Miles (approx.) Cash equivalent Value/mile
ZRH → JFK (New York) Business SWISS / Lufthansa 56,000-80,000
dynamic · one-way
 CHF 3,000-5,000 ~5-8¢
ZRH → JFK (New York) First Class SWISS / Lufthansa 91,000-130,000
dynamic · one-way
 CHF 7,000-12,000 ~8-10¢
ZRH → NRT (Tokyo) Business Star Alliance partner 60,000-85,000
partner fixed chart · one-way
 CHF 4,000-7,000 ~6-8¢
ZRH/FRA → SIN (Singapore) Business Singapore Airlines 65,000-90,000
partner fixed chart · one-way
 CHF 4,500-8,000 ~6-9¢
SIN → FRA → BSL First Class Lufthansa 747-8 110,000
dynamic · booked 48h out
 CHF 9,500-11,000 ~8-9¢
ZRH → GRU (São Paulo) Business SWISS / partner 70,000-100,000
dynamic · one-way
 CHF 4,000-7,000 ~5-7¢
Geneva-based? These routes are shown departing ZRH because SWISS's long-haul network flies out of Zürich only — from Geneva you'd typically connect via a short ZRH hop to reach the same long-haul flights. Flying Blue below is usually the more direct option from GVA.

Flying Blue — Business Class redemptions

Route Cabin Airline Miles (approx.) Cash equivalent Notes
GVA/ZRH → JFK (New York) Business Air France / KLM 50,000-75,000
dynamic · one-way
 CHF 3,000-5,500 Check Promo Awards
GVA/ZRH → JFK (Promo) Business Air France / KLM 37,500-56,000
Promo Award rate · one-way
 CHF 3,000-5,500 25-50% discount
GVA → NRT (Tokyo) Business Air France 55,000-80,000
dynamic · one-way
 CHF 4,000-7,000 Via Paris CDG
GVA → SIN (Singapore) Business Air France / KLM 55,000-80,000
dynamic · one-way
 CHF 4,000-7,500 Via CDG or AMS

Earning vs redemption — the bottom line

Achievable in Year 1

Business Class to New York

With SWISS M&M Platinum's current promo (40,000 miles, through 24 Sep 2026 — reverts to a 10,000 standard bonus after that) plus 12 months of CHF 1,500/month spend on a Cornèrcard Diners alongside it (18,000 miles), you reach 58,000+ miles — enough for a one-way Business Class redemption to New York on a good pricing day or via Flying Blue Promo Award.

~58,000
Miles achievable Year 1 — without flying
Achievable in Year 1-2

First Class to Asia

Combine SWISS M&M Platinum's current promo (40,000 miles) with Cornèrcard Platinum's elevated promo (60,000 miles guaranteed, up to 85,000 with the prize draw — through 29 Nov 2026; 15,000 standard after that) plus 18-24 months of spend, and First Class to Singapore or Tokyo is within reach. Normal spend over 18-24 months on any Gold-tier card combo gets you there even without stacking both welcome bonuses.

~100,000
Miles achievable Year 1-2 combined
How to read these benchmarks
  • Dynamic pricing means ranges, not fixed numbers. Miles & More and Flying Blue both price awards based on demand and timing. The ranges above reflect typical real-world redemptions, not theoretical minimums.
  • Always compare to cash price first. A redemption only makes sense if it beats what you'd pay in cash. Target redemptions above CHF 5 centimes per mile in Business, CHF 8+ in First.
  • The sweet spots still exist on partner airlines. M&M's fixed partner chart (Star Alliance airlines other than SWISS/LH/Austrian) often offers the best value — especially on routes to Asia, South America, and Africa.
  • The best redemptions are found, not planned. Being positioned with miles in your account and checking regularly — especially Flying Blue on the 1st of each month — is more important than any specific strategy document.

Want a personalised version of this?

Your cards. Your spending.
Your redemption.

The strategies above are general. Your situation is specific. In 30 minutes we go through your actual cards, your actual spending, and work out the fastest path to your first Business Class redemption.

View Referral Codes Book a Session — CHF 79