What Promo Awards actually are

Flying Blue — the loyalty programme of Air France and KLM — releases a set of discounted award flights on the 1st of every month. These are called Promo Awards (or Promo Rewards). On selected routes, the miles required drop by 25–50% compared to the standard dynamic price.

The routes change every month. The discount applies to specific origin-destination pairs for specific travel windows. Some months you'll find discounted Business Class from Geneva or Zürich to North America. Other months it's Asia, or Caribbean, or nothing particularly useful from Switzerland. You check on the 1st, and either you act or you wait for next month.

This sounds like it might require a lot of luck. In practice, it requires a lot of miles sitting ready in your account — because when the right route appears, you have one month to book it.

Flying Blue Promo Awards are the most underused tool available to Swiss-based travellers who want Business Class for less. Most people don't know they exist. The ones who do book comfortably and book often.

Promo Awards — the basics
The numbers

How much cheaper —
a real example

Flying Blue uses dynamic pricing — the same flight can cost anywhere from 60,000 miles to 483,500 miles on a busy Friday in peak season (those are real numbers from the booking system). The floor price for transatlantic Business Class is 60,000 miles one-way.

Promo Awards apply their discount to the base rate. Here's what that looks like in practice:

Real example — Amsterdam to Toronto (November 2025, via Paris CDG)

Standard rate

75,000

miles per segment

Promo rate

45,000

miles per segment (40% off)

2 passengers return

180,000

total miles · cash equiv ~EUR 1,400

Source: real booking by skystatus.pro — 180,000 miles for 2 passengers return, Business Class, AMS–CDG–YYZ. Cash equivalent ~EUR 700–900 per person. The Promo discount made this possible at 90,000 miles per person return.

For Swiss residents flying from ZRH or GVA, the logic is identical. Connect via Paris CDG or Amsterdam AMS — both well-served from Switzerland — and you're on the same eligible routes.

Finding them

How to find them each month

Flying Blue publishes the current month's Promo Awards on their website. Here's the exact process:

1

Set a reminder for the 1st

Promo Awards drop on the 1st of every month. Put a recurring calendar reminder. The best deals — particularly Business Class transatlantic — can go quickly.

2

Check the official Promo Awards page

Go to flyingblue.com → Spend miles → Promo Awards. The current month's discounted routes are listed there. Switzerland is in "Europe 1" — filter for European departures.

3

Search availability before transferring miles

Find the discounted route. Then search for actual award availability on the dates you want. Flying Blue is fully dynamic — confirm a seat exists at the Promo rate before moving any miles into your account.

4

Transfer miles and book immediately

Once you've confirmed availability, transfer the exact miles needed from Amex or Revolut. Book the award immediately — availability can disappear. Don't leave it overnight.

Earning the miles

How Swiss residents earn
Flying Blue miles

Flying Blue has fewer direct earning options in Switzerland than Miles & More — but the most important routes are all available:

Source Rate Notes
Amex Membership Rewards transfer 2:1 2 MR points = 1 Flying Blue mile · Swiss ratio · instant credit
Revolut RevPoints transfer 1:1 Revolut Premium and above · 1 RevPoint = 1 FB mile · Metal/Ultra earn more points per CHF
Flying Blue Mastercard (Viseca CH) 1.5 miles per CHF 2 Direct earning · useful as a base card alongside Amex
Air France / KLM flights Variable by fare class Add your Flying Blue number to every booking — don't miss these
Oman Air flights (since Jun 2024) Up to 275% of distance Business Class on Oman Air earns ~14,000 FB miles per long-haul sector
Subscribe to Miles From €0.011/mile Monthly subscription top-up · cheapest way to buy Flying Blue miles
The power move

Stacking transfer bonuses —
the move most people miss

Amex Switzerland periodically offers bonus miles on transfers to Flying Blue — typically 25% extra on top of the standard 2:1 transfer ratio. When this happens, 40,000 Amex MR points become 25,000 Flying Blue miles instead of 20,000.

Stack a transfer bonus with an active Promo Award and you have one of the most powerful combinations in Swiss miles strategy. The maths work like this:

The stack — Amex transfer bonus + Flying Blue Promo Award

Standard award cost

60,000

FB miles Business transatlantic

After 25% Promo Award

45,000

FB miles required

Amex MR needed (with 25% bonus)

72,000

MR points → 45k FB miles at 2:1 + 25% bonus

Without the transfer bonus, 45,000 FB miles would require 90,000 MR points at the standard 2:1 Swiss ratio. With the 25% bonus, only 72,000 MR points are needed — an 18,000-point saving on the same seat.

The key discipline: don't transfer your Amex points until a transfer bonus is active AND you've confirmed Promo Award availability for your route. Both conditions need to be true simultaneously. This requires patience — but it's the difference between 72,000 points and 90,000 points for the same Business Class seat.

Never transfer speculatively. Flying Blue uses dynamic pricing — award seats that are available today may not be available tomorrow. Check availability first. Then transfer. Then book immediately. In that exact order. Amex points transferred to Flying Blue cannot be returned.

Booking it

How to book —
step by step

1

Open a Flying Blue account (free)

Register at flyingblue.com. Takes 3 minutes. You don't need to have flown with Air France or KLM — anyone can join.

2

Check current Promo Awards on the 1st

Visit flyingblue.com → Spend miles → Promo Awards. Look for routes ex-Europe (Switzerland is in Europe 1) in Business Class.

3

Search availability for specific dates

Use the Flying Blue award search. Use the calendar view to compare prices across the month — flexibility saves miles. The Promo rate only shows if seats are available at that price.

4

Check for an active Amex transfer bonus

Log into your Amex account → Rewards → Transfer points. If a bonus is showing for Flying Blue, note the exact ratio and expiry date. If not, still proceed — the Promo Award discount is worth it regardless.

5

Transfer exactly the miles you need

Calculate precisely: award cost ÷ your transfer ratio (including any bonus). Transfer that exact amount from Amex or Revolut. Allow up to 24–48 hours for miles to appear in Flying Blue.

6

Book the award the moment miles arrive

Don't wait. Search immediately, confirm the Promo rate is still showing, and book. Promo Award availability can disappear — especially on popular routes in the last week of the month.

The rules

The rules you need to know

Flying Blue — key rules for Swiss residents
FAQ

Frequently asked
questions

What are Flying Blue Promo Awards? +

Flying Blue Promo Awards are discounted award flights released on the 1st of every month, offering 25-50% off standard dynamic award prices on selected routes. Switzerland is in the Europe 1 zone (alongside France, Germany, UK, Netherlands, Belgium), so Swiss residents flying from ZRH or GVA are eligible for European-origin discounts.

How do I find Flying Blue Promo Awards for flights from Switzerland? +

Visit flyingblue.com on the 1st of each month, go to Spend miles, then Promo Awards. Filter for European departures - Switzerland is in Europe 1. Check availability immediately as Business Class Promo Awards sell out quickly, often within the first week of the month.

How do Flying Blue miles expire? +

Flying Blue miles expire after 24 months of account inactivity - shorter than Miles & More's 36 months. Any eligible activity (flight, card purchase, or transfer into the account) resets the clock. A small purchase on the Flying Blue Viseca card or a transfer from Amex will reset the expiry.

Can Swiss Amex points transfer to Flying Blue? +

Yes - Swiss Amex Membership Rewards transfer to Flying Blue at 2:1 (2 MR = 1 Flying Blue mile). Revolut (Premium and above) transfers at 1:1. Amex periodically offers 25% transfer bonuses - stacking a bonus transfer with an active Promo Award discount is the highest-value redemption strategy available to Swiss residents.

Want help finding and booking a Promo Award?

Let's find your route.

Promo Awards change monthly and availability moves fast. In a 30-minute session we can check current availability for your target destination, work out exactly how many miles you need, and time your Amex transfer to stack with any active bonus.

Book a session — CHF 79 →